Lucky Strike to America, Christmas 1951


Ho ho ho![i]

Yes, it’s that time of year again! The time when we all gather around the old radio, listen to grandpa tell his stories about mangling Krauts (and hey, maybe Dad can join in the fun this year, if his battle fatigue ![ii]), and light up a smooth, refreshing Lucky Strike.

Yes, kids, Lucky Strike has that smooth, clear tobacco taste your parents love, so why not wrap up a carton of luckies for the folks? Why, Grandma and Grandpa can’t get enough of that rich, bold flavor that comes from only the finest Carolina sweet tobacco![iii] Why, the Depression is only a memory when you’re drawing on a Lucky, the only cigarette that tastes like family.[iv]

And kids, if you’re lucky, maybe Santa will have a surprise for you in his sack this year! Introducing the Lucky Strike Downhill Racer, the only sled with a built-in harpoon gun! Look for specially marked packs of Lucky Strike for details. And while we would never suggest you start smoking, if you do, Christmas is the perfect time. And don’t forget, if you aren’t smoking Luckies, the whole school knows![v]

Merry Christmas!

Bertram Rolldover

Vice-President, Lucky Strike

It’s Toasted! (C)

[i] Copyright Bing Crosby, 1929.

[ii] This appears to be a typo that went unnoticed by the copydesk at Lucky Strike. Scholars have speculated that the missing word is “dismembers.”

[iii] Sweet tobacco is distinguished from bitter tobacco, which is grown in Milwaukee.

[v] This was literally true in 1951, when federal education legislation mandated the students share whatever they got their hands on.



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